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SOCMDA - Social Media, Certificate of Achievement

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Program Title

Social Media, Certificate of Achievement

Program Code

SOCMDA

Program Description

This certificate is designed for individuals or businesses to use social media to build a web presence or brand.

Graduates of this program will be able to:

- Identify the audience and their expectations to develop a compelling message using the appropriate social media feed
- Apply research skills and techniques to keep abreast of the ever-changing field of media
- Use social media to manage web presence or brand
- Identify and avoid potential pitfalls within social networks
- Analyze social media marketing effectiveness via social media metrics
- Use social media to appropriately and effectively interact with the already empowered audience

Requirements

Career Studies: 9 Credits as Follows:

  • course - Writing for Business and Social Media Credits: 3

  • course - Introduction to Social Media Credits: 3

  • course - Social Media Marketing Credits: 3

Total Credits: 9