Writing for Business and Social Media

Course Description

In this course, students will analyze and apply rhetorical principles in their writing, using both traditional forms of written expression (letters, memos, reports) and new media forms (social media, biogs, email, e-resumes). They will learn to integrate the written word with the appropriate visuals in order to produce effective messages; explore issues such as gender-neutral writing, cyberculture, and privacy; explore the ways in which the contemporary writing environment is shifting the established concept of textual authority; and become more informed, critical consumers of text in all its forms. Case studies will emphasize the importance of historical perspective and cultural context. At the course's

conclusion, students will create an e-portfolio showcasing their achievements. Due to the nature of digital media, the topics may evolve over time. (Prerequisite or corequisite: ENGL-121)