Upon completion of this course, students will be able to:
Outcome
Identify and describe social media marketing tools.
Outcome
Define the benefits of social media marketing. Describe the impact of social media marketing. Apply social media marketing techniques.
Outcome
Analyze the success of using social media with social media listening tools.
Outcome
Identify the measurements, tracking and analytic tools to prove ROI.
Outcome
Develop a social media marketing plan.