MRKT111
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Fundamentals of Retailing
Course Description
This course will involve the student in the study of basic retail operations and store management, including consumer behavior, location and site analysis, merchandising practices and policies, retail advertising, layout and display as well as other basic retail management responsibilities. (Prerequisites: READ-095 or satisfactory completion of the College's foundational studies requirement in reading and MATH-015 or satisfactory completion of the College's foundational studies requirement in computation)
Min
3
School
School of Business, Humanities and Social Science
Division
Division of Business