Upon completion of this course, students will be able to:
Outcome
Understand the marketing process and the functions it accomplishes.
Outcome
Describe the major elements of the marketing process, including the influences of external factors on marketing, marketing planning and research, buyer behavior and market segmentation, product strategy, distribution strategy, promotional strategy, and pricing strategy.
Outcome
Understand the relationship among the major elements of the marketing process.
Outcome
Recognize how the major elements of the marketing process apply to actual marketing concepts and situations.
Outcome
Explain how marketing principles relate to international marketing and nonprofit marketing.