IBUS245

The cost of buying media constitutes a huge proportion of a company's advertising and marketing budget. Being able to make informed decisions on which media to use and at what weight is the primary focus of this subject. Today there are more advertising opportunites than before. The establishment of Pay TV, the internet as an advertising medium the introduction of Digital Television, Digital Radio, and as our lifestyle and shopping habits change, so will the way in which we consume the media. The subject carefully guides students through the maze of media opportunities.