Upon completion of this course, students will be able to:
Outcome
Identify the audience and their expectations to develop a compelling message using the appropriate social media feed.
Outcome
Apply research skills and techniques to keep abreast of the ever-changing field of media.
Outcome
Use social media to manage web presence or brand.
Outcome
Identify and avoid potential pitfalls within social networks.
Outcome
Analyze social media marketing effectiveness via social media metrics.
Outcome
Use social media to appropriately and effectively interact with the already empowered audience.