Students will work in public relations project-based learning teams. Each team will be responsible for:
Outcome
Creating and implementing a public relations campaign. Successfully executing the campaign. Adjusting the campaign based on experience throughout the semester. Maintaining and changing the team so that it continues to work throughout the semester.
Outcome
Submitting a 2-page paper discussing the team’s goals, progress, and plans as well as individual team member roles; submitting a 4-page paper discussing the team’s continuing progress and challenge, and submitting an 8- to 10-page final paper and participating in a final presentation.
Outcome
Students will also study the history, goals and ethics of public relations.