2013-2014 catalog 
    Dec 03, 2021  
2013-2014 catalog [ARCHIVED CATALOG]

Marketing Program, A.A.S.

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Students who wish to pursue a career in a marketing-related field such as sales, research analyst, retail buying, merchandise distribution, purchasing, advertising and management training should choose this program. While this program is not specifically designed for transfer, many courses prove to be transferable. Students should work with counselors to satisfy requirements for major career areas.

Graduates of this program will be able to:

  • Analyze marketing mix variables and environments
  • Recognize problems and design research projects aimed at solution
  • Develop promotional strategy within its social, ethical, and regulatory confines
  • Evaluate the merchandising practices of differing retail establishments, analyze both layout and display strategies
  • Design presentation applying accepted sales strategies
  • Differentiate and analyze marketing strategies, appraising the success or failure of such strategies, and articulate conclusion


General Education - 20-22 credits

As described in General Education .

The following General Education course is required:

Career Studies - 21 credits as follows:

 A grade of “C” or higher is required in career studies courses.

Career Studies - 9 credits from among the following:

 A grade of “C” or higher is required in career studies courses.

Elective - 8-10 credits

Total credits required for degree: 60


A grade of “C” or higher must be earned in all career studies in order to complete this program.

** Offered Spring Term only

Program Code for registration: MARKT

Click link below for course schedule:

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Suggested Sequence - Marketing Program A.A.S. Degree

The following sequence is an example of how this degree can be completed in two years. This sequence is based on satisfaction of all Basic Skills requirements and prerequisites and presumes a Fall Term start date. An individual’s program may vary depending on transfer institution, career objectives, or individual needs. See your counselor for other options and to monitor your progress.

Semester 1 - Fall Term

Total credits: 15

Total credits: 15

Semester 3 - Fall Term

Total credits: 15-16

Semester 4 - Spring Term

Total credits: 14-16

Sequence Notes:

(1) One course is recommended from the Cultural & Global Awareness  knowledge area.

Degree Audit Information

Access your Degree Audit Academic Evaluation through WebAdvisor.  Once you log into Webadvisor, click on the Students menu, then click Degree Audit - Progress Toward My Degree under Academic Profile. 

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