2019-2020 College Catalog 
    Sep 27, 2022  
2019-2020 College Catalog [ARCHIVED CATALOG]

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MRKT115 - Social Media Marketing

Credits: 3
Lecture: 3
Lab/Studio: 0
Prerequisite(s): READ 095  or satisfactory completion of the College’s foundational studies requirement in reading
Description: This course will explain, define, illustrate and apply the ways in which businesses can maximize their marketing efforts through the integration of social media with current marketing strategies.  The course will cover the growth and future of social media; how consumers respond to and interact with social media; how businesses can develop an effective social media campaign; how to set social media marketing goals; and how to measure results of social media marketing campaigns.  


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