2019-2020 College Catalog 
    
    Oct 28, 2021  
2019-2020 College Catalog [ARCHIVED CATALOG]

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MRKT111 - Fundamentals of Retailing


Credits: 3
Lecture: 3
Lab/Studio: 0
Prerequisite(s): READ-095 or satisfactory completion of the College’s foundational studies requirement in reading and MATH-015 or satisfactory completion of the College’s foundational studies requirement in computation)
Description: This course will involve the student in the study of basic retail operations and store management, including consumer behavior, location and site analysis, merchandising practices and policies, retail advertising, layout and display as well as other basic retail management responsibilities.

 

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