2019-2020 College Catalog 
    
    Feb 05, 2023  
2019-2020 College Catalog [ARCHIVED CATALOG]

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MRKT101 - Introduction to Marketing


Credits: 3
Lecture: 3
Lab/Studio: 0
Prerequisite(s): READ-092, READ-095 or satisfactory completion of the College’s foundational studies requirement in reading
Description: The student will master the fundamentals of marketing and marketing theory. The students will study theories relevant to marketing and the business environment, marketing and the social environment, research, product strategies and development, distribution, promotion and pricing.

 

Syllabus

 


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