MRKT101 - Introduction to Marketing Credits: 3 Lecture: 3 Lab/Studio: 0 Prerequisite(s): READ-092, READ-095 or satisfactory completion of the College’s foundational studies requirement in reading Description: The student will master the fundamentals of marketing and marketing theory. The students will study theories relevant to marketing and the business environment, marketing and the social environment, research, product strategies and development, distribution, promotion and pricing.
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