2013-2014 catalog 
    
    Feb 06, 2023  
2013-2014 catalog [ARCHIVED CATALOG]

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MRKT111 - Fundamentals of Retailing


Credits: 3
Lecture: 3
Lab: 0
Description: This course will involve the student in the study of basic retail operations and store management, including consumer behavior, location and site analysis, merchandising practices and policies, retail advertising, layout and display as well as other basic retail management responsibilities. (Prerequisites: READ-095 or satisfactory completion of the College’s basic skills requirement in reading and MATH-015 or satisfactory completion of the College’s basic skills requirement in computation)


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