2013-2014 catalog 
    
    Jan 19, 2022  
2013-2014 catalog [ARCHIVED CATALOG]

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MRKT105 - Advertising


Credits: 3
Lecture: 3
Lab: 0
Description: The course will encompass those areas relevant to modern advertising. Topics covered will include media selection, social and economic impacts of advertising, layout, advertising and the marketing system, copywriting and advertising campaign strategies. (Prerequisite: READ-092, READ-095 or satisfactory completion of the College’s basic skills requirement in reading)


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