2013-2014 catalog 
    
    Jan 19, 2022  
2013-2014 catalog [ARCHIVED CATALOG]

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MRKT101 - Introduction to Marketing


Credits: 3
Lecture: 3
Lab: 0
Description: The student will master the fundamentals of marketing and marketing theory. The students will study theories relevant to marketing and the business environment, marketing and the social environment, research, product strategies and development, distribution, promotion and pricing. (Prerequisite: READ-092, READ-095 or satisfactory completion of the College’s basic skills requirement in reading)


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