MRKT105
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Advertising
Course Description
The course will encompass those areas relevant to modern advertising. Topics covered will include media selection, social and economic impacts of advertising, layout, advertising and the marketing system, copywriting and advertising campaign strategies. (Prerequisite: READ-092, READ-095 or satisfactory completion of the College's foundational studies requirement in reading)
Min
3
School
School of Business, Humanities and Social Science
Division
Division of Business