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Brookdale Community College    
 
    
 
  Oct 24, 2017
 
2016-2017 Catalog [ARCHIVED CATALOG]

Marketing Program, A.A.S.


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Students who wish to pursue a career in a marketing-related field such as sales, research analyst, retail buying, merchandise distribution, purchasing, advertising and management training should choose this program. While this program is not specifically designed for transfer, many courses prove to be transferable. Students should work with counselors to satisfy requirements for major career areas.

Graduates of this program will be able to:


  • Analyze marketing mix variables and environments to identify and classify the elements of the Marketing Mix
  • Recognize problems and design research projects aimed at solution
  • Develop promotional strategy within its social, ethical, and regulatory confines
  • Evaluate the merchandising practices of differing retail establishments, analyze both layout and display strategies
  • Design presentation applying accepted sales strategies
  • Differentiate and analyze marketing strategies, appraising the success or failure of such strategies, and articulate conclusion

Requirements


General Education - 20-22 credits


As described in General Education .

The following General Education course is required:


Career Studies - 21 credits as follows:


 A grade of “C” or higher is required in career studies courses.

Career Studies - 9 credits from among the following:


 A grade of “C” or higher is required in career studies courses.

Elective - 8-10 credits


Total credits required for degree: 60


Notes:


A grade of “C” or higher must be earned in all career studies in order to complete this program.

** Offered Spring Term only

Program Code for registration: MARKT


Click link below for course schedule:


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Suggested Sequence - Marketing Program A.A.S. Degree


The following sequence is an example of how this degree can be completed in two years. This sequence is based on satisfaction of all Foundational Studies requirements and prerequisites and presumes a Fall Term start date. An individual’s program may vary depending on transfer institution, career objectives, or individual needs. See a counselor for other options and to monitor your progress.

Semester 1 - Fall Term


Total credits: 15


Total credits: 15


Semester 3 - Fall Term


Total credits: 15-16


Semester 4 - Spring Term


Total credits: 14-16


Sequence Notes:


(1) One course is recommended from the Cultural & Global Awareness  knowledge area.

Degree Audit Information


Access your Degree Audit Academic Evaluation through WebAdvisor.  Once you log into WebAdvisor, click on the Students menu, then click Degree Audit - Progress Toward My Degree under Academic Profile.

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